McSweeney has a new quarterly journal coming out that is all about food! It is called Lucky Peach and it’s created by Momofuku‘s David Chang, writer Peter Meehan, and Zero Point Zero Production (producers of the awesome Anthony Bourdain: No Reservations). Since Momofuku means Lucky Peach literally, and its peach logo is branded on the site, so I thought it was a publication for the Momofuku brand. The theme for the 1st issues is ramen.
On the site, it’s described as “each issue will explore a single topic through a mélange of travelogue, essays, art, photography, interviews, rants, and, of course, recipes. The journal will be full color and perfect bound, with an eye toward exploring new recipe designs. The aim of Lucky Peach is to create a publication that appeals to diehard foodies as well as fans of good writing and art in general.”
Subscription has started (apparently the initial foodie traffic has crippled the McSweeney site yesterday). The preview from the site seems to feature chefs and restaurants from NYC. It’s interesting to see food, culture and the joy of eating is written in a non-trade, fun, quirky manner.
Previews from the site:
I hope they will come out with something for i-pad 🙂